Online First / Unassigned

Records without a confirmed issue. Some may be early publications; others have incomplete issue metadata.

EXPRESS: Correcting omitted-variable bias without instruments: An ICA-based alternative to Gaussian copula methods

Rouven E. Haschka · Florian Dost

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Oct 15, 2026DOI: 10.1177/00222437261499336 ↗

EXPRESS: The Role of Digital Ad Clutter in Ad Viewership and Memory

Sean Melessa · Poet Larsen · Paul Hoban

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Oct 15, 2026DOI: 10.1177/00222437261498868 ↗

EXPRESS: Why are products so similar despite diverse consumer needs? The interplay between advertising and horizontal product differentiation

Amit Pazgal · David Soberman · Raphael Thomadsen

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Oct 15, 2026DOI: 10.1177/00222437261500395 ↗

Collaborating on Research Transparency

Rebecca Hamilton · Brett R. Gordon · Raghuram Iyengar · Kapil Tuli · Karen Page Winterich · Francesco Zanibellato

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Oct 10, 2026DOI: 10.1177/00222437261491808 ↗

EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement Timing

Poornima Vinoo · Grant E. Donnelly · Mathew S. Isaac · Aaron R. Brough

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Oct 9, 2026DOI: 10.1177/00222437261498165 ↗

EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product Returns

Huitian Zhang · Lei Su · Jaideep Sengupta

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Sep 23, 2026DOI: 10.1177/00222437261494550 ↗

EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User Engagement

Hesam Ghasemi · Amir Sepehri · Cait Lamberton

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Sep 23, 2026DOI: 10.1177/00222437261494934 ↗

EXPRESS: EV Charging Availability and Grocery Store Performance

Ka Wing Chan · Hauke A. Wetzel · Ljubomir Pupovac · Marnik G. Dekimpe · Dominic Loske

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Sep 16, 2026DOI: 10.1177/00222437261491290 ↗

EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product Performance

Amin Shiri · Felipe M. Affonso · Keith Wilcox

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Sep 16, 2026DOI: 10.1177/00222437261490921 ↗

EXPRESS: Behavioral Research Through Interpretable, Dimensionality-reduced Generative AI Embeddings (BRIDGE): A Method to Incorporate Real-World Stimuli in Consumer Experiments

Anirban Mukherjee · Hannah H. Chang · Sachin Gupta

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Sep 6, 2026DOI: 10.1177/00222437261484068 ↗

EXPRESS: Every Minute Counts: The Added-Unit Effect In Time Perception

Tatiana Sokolova · Deepak Sirwani · Maximilian Gaerth

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Sep 6, 2026DOI: 10.1177/00222437261488297 ↗

EXPRESS: Predicting the Memorability of Brand Slogans

Ada Aka · John McCoy

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Aug 21, 2026DOI: 10.1177/00222437261481110 ↗

EXPRESS: Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

Paul B. Ellickson · Mitchell J. Lovett · Takeaki Sunada · Pianpian Kong

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Aug 21, 2026DOI: 10.1177/00222437261483522 ↗

EXPRESS: Ready to Convert? How to Talk with Sales Leads

Bitty Balducci · Detelina Marinova · Jagdip Singh

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Aug 21, 2026DOI: 10.1177/00222437261481444 ↗

EXPRESS: When AI Assists at the Frontline: External and Internal Marketing Effects in the Context of Banking Mortgages

Anastasia Nanni · Andrea Ordanini · P.K. Kannan

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Aug 21, 2026DOI: 10.1177/00222437261483524 ↗

Evaluating Novel Unstructured Treatments with Generative AI: A Causal Prediction Framework

Paul B. Ellickson · Wreetabrata Kar · James C. Reeder · Guang Zeng

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Aug 3, 2026DOI: 10.1177/00222437261476639 ↗

EXPRESS: Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal Hierarchy

Shilpa Madan · Aparna Labroo · Constantine S. Katsikeas

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Aug 3, 2026DOI: 10.1177/00222437261477110 ↗

Taking a Stance, for Now or Forever: Optimizing the Communication of Corporate Political Activism

Freeman Wu · Helen van der Sluis · Lauren Grewal · Aradhna Krishna

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Jul 7, 2026DOI: 10.1177/00222437261470421 ↗

Consumer Interactions and Peer Effects in Socially Connected Digital Products

Yijun Chen · Yulia Nevskaya

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Jun 16, 2026DOI: 10.1177/00222437261463518 ↗

The Three-Dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase Likelihood

Taku Togawa · Naoto Onzo

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Jun 5, 2026DOI: 10.1177/00222437261460880 ↗

Modeling Dynamic Consumer Preferences from Few-Shot Data: A Meta-Learning Approach

Mingzhang Yin · Khaled Boughanmi · Anirban Mukherjee

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Jun 3, 2026DOI: 10.1177/00222437261458290 ↗

Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?

Paulo Albuquerque · Anita Tusche · Marton Varga · Nadine R. Gier-Reinartz · Bernd Weber · Hilke Plassmann

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May 26, 2026DOI: 10.1177/00222437261457044 ↗

Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience

Dena Yadin · Nira Munichor · Elanor F. Williams · Inbal Stockheim

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May 26, 2026DOI: 10.1177/00222437261457045 ↗

Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability

Gilian R. Ponte · Tom Boot · Thomas Reutterer · Jaap E. Wieringa

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May 18, 2026DOI: 10.1177/00222437261455302 ↗

Ad Intensity Policies and Content Provision on Revenue-Sharing Content Platforms

Yuansheng Wei · Lin Tian · Baojun Jiang

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May 11, 2026DOI: 10.1177/00222437261452611 ↗

Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos

Jiani Xue · Shiri Melumad

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May 4, 2026DOI: 10.1177/00222437261450925 ↗

A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage Through Creativity and Emotional Attachment

Ludovica Cesareo · Cesare Amatulli · Alessandro M. Peluso · Matteo De Angelis

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Apr 17, 2026DOI: 10.1177/00222437261446905 ↗

Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music Consumption

Daniel Winkler · Nils Wlömert · Jūra Liaukonytė

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Apr 13, 2026DOI: 10.1177/00222437261445841 ↗

Does Puffery Sell? Evidence from Airbnb

Michael Thomas

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Apr 8, 2026DOI: 10.1177/00222437261444259 ↗

Death or Muerte ? Effects of Sales Language Use on the Consumption of Death-Related Products and Services

Lexie Lan Huang · Xueni (Shirley) Li · Kimmy Wa Chan

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Mar 27, 2026DOI: 10.1177/00222437261440816 ↗