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Records without a confirmed issue. Some may be early publications; others have incomplete issue metadata.

A Vision Editorial for the 2026–2029 JMR Team

Raphael Thomadsen

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Mar 25, 2026DOI: 10.1177/00222437261434156 ↗

Vocal Similarity, Timbre, and Persuasion in Consumer–Spokesperson Interactions

Na Kyong (Kimberly) Hyun · Michael L. Lowe · Aradhna Krishna

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Mar 25, 2026DOI: 10.1177/00222437261440557 ↗

THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY

JONATHAN LUFFARELLI · ANTONIOS STAMATOGIANNAKIS · HAIYANG YANG

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Jul 23, 2018DOI: 10.1509/jmr.15.0227 ↗

There Ain't No Such Thing as a Free Lunch: Consumers' Reactions to Pseudo Free Offers

Steven K. Dallas · Vicki G. Morwitz

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Jun 28, 2018DOI: 10.1509/jmr.16.0259 ↗

Cashback is Cash Forward: Delaying a Discount to Entice Future Spending

Prasad Vana · Anja Lambrecht · Marco Bertini

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Jun 13, 2018DOI: 10.1509/jmr.15.0125 ↗

Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments

SOKIENTE W. DAGOGO-JACK · MARK R. FOREHAND

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Jun 11, 2018DOI: 10.1509/jmr.15.0041 ↗

MAN VERSUS MACHINE: RESISTING AUTOMATION IN IDENTITY-BASED CONSUMER BEHAVIOR

EUGINA LEUNG · GABRIELE PAOLACCI · STEFANO PUNTONI

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Jun 11, 2018DOI: 10.1509/jmr.16.0443 ↗

Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts

HANS BAUMGARTNER · BERT WEIJTERS · RIK PIETERS

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Jun 11, 2018DOI: 10.1509/jmr.15.0117 ↗

Talk Bursts: The Role of Spikes in Pre-release Word-of-Mouth Dynamics

Sarah Gelper · Renana Peres · Jehoshua Eliashberg

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Jun 11, 2018DOI: 10.1509/jmr.16.0138 ↗

THE EFFECT OF PERCEIVED SIMILARITY ON SEQUENTIAL RISK-TAKING

ELIZABETH C. WEBB · SUZANNE B. SHU

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Jun 11, 2018DOI: 10.1509/jmr.15.0479 ↗

To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations

Pranav Jindal · Peter Newberry

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Jun 11, 2018DOI: 10.1509/jmr.17.0094 ↗

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

Liu (Cathy) Yang · Olivier Toubia · Martijn G. de Jong

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May 14, 2018DOI: 10.1509/jmr.15.0474 ↗

Does Selective Sales Force Training Work?

Yashar Atefi · Michael Ahearne · James Maxham · Todd Donavan · Brad Carlson

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May 2, 2018DOI: 10.1509/jmr.15.0334 ↗

Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation

MELANIE RUDD · CHRISTIAN HILDEBRAND · KATHLEEN D. VOHS

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Apr 26, 2018DOI: 10.1509/jmr.16.0306 ↗

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Daniel M. McCarthy · Peter S. Fader

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Apr 18, 2018DOI: 10.1509/jmr.17.0102 ↗

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Brett Hollenbeck

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Apr 12, 2018DOI: 10.1509/jmr.16.0243 ↗

Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation

Peter J. Danaher · Harald J. van Heerde

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Mar 21, 2018DOI: 10.1509/jmr.16.0112 ↗

How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

Derick F. Davis · Rajesh Bagchi

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Mar 21, 2018DOI: 10.1509/jmr.15.0278 ↗

Inter-Competitor Licensing and Product Innovation

Baojun Jiang · Hongyan Shi

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Mar 21, 2018DOI: 10.1509/jmr.16.0331 ↗

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence

Ajay T. Abraham · Rebecca W. Hamilton

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Mar 21, 2018DOI: 10.1509/jmr.14.0567 ↗

The Seesaw Self: Possessions, Identity (De)activation, and Task Performance

Jaeyeon Chung · Gita Venkataramani Johar

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Feb 13, 2018DOI: 10.1509/jmr.16.0099 ↗

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management

Carly Frennea · Kyuhong Han · Vikas Mittal

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Feb 13, 2018DOI: 10.1509/jmr.17.0123 ↗

Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

Timothy P. Derdenger · Hui Li · Kannan Srinivasan

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Aug 24, 2017DOI: 10.1509/jmr.160260 ↗

Framing Influences Willingness to Pay but not Willingness to Accept

YANG YANG · JOACHIM VOSGERAU · GEORGE LOEWENSTEIN

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Sep 16, 2013pp. 130916114124009DOI: 10.1509/jmr.12.0430.1 ↗

Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry

MARK VROEGRIJK · ELS GIJSBRECHTS · KATIA CAMPO

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Jul 9, 2013pp. 130906141120003DOI: 10.1509/jmr.10.0312 ↗

Wish Versus Worry: Ownership Effects on Motivated Judgment

Xianchi Dai · Christopher K Hsee

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Feb 26, 2013pp. 1-9DOI: 10.1509/jmr.10.0189 ↗

Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior

Lea Dunn · Darren Dahl

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May 2012pp. 1-44DOI: 10.1509/jmr.11.0168 ↗