Open UTDAcademic Journal Reviews
10.1177/00222437261440816
ArticleJournal of Marketing Research

Death or Muerte ? Effects of Sales Language Use on the Consumption of Death-Related Products and Services

Lexie Lan Huang ORCID ↗Xueni (Shirley) Li ORCID ↗Kimmy Wa Chan ORCID ↗
2026Online First / Unassigned
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