Open UTDAcademic Journal Reviews
10.1177/00222437261446905
ArticleJournal of Marketing Research

A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage Through Creativity and Emotional Attachment

Ludovica Cesareo ORCID ↗Cesare Amatulli ORCID ↗Alessandro M. Peluso ORCID ↗Matteo De Angelis ORCID ↗
2026Online First / Unassigned
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