Open UTDAcademic Journal Reviews
10.1177/00222437261457045
ArticleJournal of Marketing Research

Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience

Dena Yadin ORCID ↗Nira Munichor ORCID ↗Elanor F. Williams ORCID ↗Inbal Stockheim ORCID ↗
2026Online First / Unassigned
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