Open UTDAcademic Journal Reviews
10.1509/jmr.17.0102
ArticleJournal of Marketing Research

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Daniel M. McCarthyPeter S. Fader
2018Online First / Unassigned
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.