Open UTDAcademic Journal Reviews
10.1509/jmr.15.0117
ArticleJournal of Marketing Research

Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts

HANS BAUMGARTNERBERT WEIJTERSRIK PIETERS
2018Online First / Unassigned
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