Volume 47 · Issue 4

August 201016 articles

A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling

Heungsun Hwang · Naresh K. Malhotra · Youngchan Kim · Marc A. Tomiuk · Sungjin Hong

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August 2010pp. 699-712DOI: 10.1509/jmkr.47.4.699 ↗

A Silver Lining of Standing in Line: Queuing Increases Value of Products

Minjung Koo · Ayelet Fishbach

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August 2010pp. 713-724DOI: 10.1509/jmkr.47.4.713 ↗

Categories Create Mind-Sets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Gülden Ülkümen · Amitav Chakravarti · Vicki G. Morwitz

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August 2010pp. 659-671DOI: 10.1509/jmkr.47.4.659 ↗

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

Alexander Chernev · David Gal

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August 2010pp. 738-747DOI: 10.1509/jmkr.47.4.738 ↗

Customer Satisfaction Heterogeneity and Shareholder Value

Rajdeep Grewal · Murali Chandrashekaran · Alka V. Citrin

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August 2010pp. 612-626DOI: 10.1509/jmkr.47.4.612 ↗

Determining Influential Users in Internet Social Networks

Michael Trusov · Anand V. Bodapati · Randolph E. Bucklin

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August 2010pp. 643-658DOI: 10.1509/jmkr.47.4.643 ↗

Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays

J. Wesley Hutchinson · Joseph W. Alba · Eric M. Eisenstein

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August 2010pp. 627-642DOI: 10.1509/jmkr.47.4.627 ↗

Journal of Marketing Research

Authors not recorded

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August 2010pp. i-iiDOI: 10.1509/jmkr.47.4.i ↗

Managing Sales Force Product Perceptions and Control Systemsinthe Success of New Product Introductions

Michael Ahearne · Adam Rapp · Douglas E. Hughes · Rupinder Jindal

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August 2010pp. 764-776DOI: 10.1509/jmkr.47.4.764 ↗

Measuring Consumer Preferences for Complex Products: A Compositional Approach BasedonPaired Comparisons

Sören W. Scholz · Martin Meissner · Reinhold Decker

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August 2010pp. 685-698DOI: 10.1509/jmkr.47.4.685 ↗

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan · Marc Vanhuele · Koen Pauwels

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August 2010pp. 672-684DOI: 10.1509/jmkr.47.4.672 ↗

Social Loss Aversion and Optimal Contest Design

Noah Lim

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August 2010pp. 777-787DOI: 10.1509/jmkr.47.4.777 ↗

Store within a Store

Kinshuk Jerath · Z. John Zhang

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August 2010pp. 748-763DOI: 10.1509/jmkr.47.4.748 ↗

The Effect of Decision Order on Purchase Quantity Decisions

Stephen M. Nowlis · Ravi Dhar · Itamar Simonson

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August 2010pp. 725-737DOI: 10.1509/jmkr.47.4.725 ↗

The Theory and Practice of Myopic Management

Natalie Mizik

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August 2010pp. 594-611DOI: 10.1509/jmkr.47.4.594 ↗

When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes

Kusum L. Ailawadi · Jie Zhang · Aradhna Krishna · Michael W. Kruger

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August 2010pp. 577-593DOI: 10.1509/jmkr.47.4.577 ↗