Open UTDAcademic Journal Reviews
10.1509/jmkr.47.4.577
ArticleJournal of Marketing Research

When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes

Kusum L. AilawadiJie ZhangAradhna KrishnaMichael W. Kruger
2010Volume 47 · Issue 4pp. 577-593
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.