Open UTDAcademic Journal Reviews
10.1509/jmkr.47.4.627
ArticleJournal of Marketing Research

Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays

J. Wesley HutchinsonJoseph W. AlbaEric M. Eisenstein
2010Volume 47 · Issue 4pp. 627-642
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