Open UTDAcademic Journal Reviews
10.1509/jmkr.47.4.659
ArticleJournal of Marketing Research

Categories Create Mind-Sets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Gülden ÜlkümenAmitav ChakravartiVicki G. Morwitz
2010Volume 47 · Issue 4pp. 659-671
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.