Online First / Unassigned

Records without a confirmed issue. Some may be early publications; others have incomplete issue metadata.

Deconstructing Channel Restructuring

Divya Anand · Vamsi K. Kanuri · Lisa K. Scheer

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Dec 8, 2025DOI: 10.1177/00222429251409065 ↗

Ethnic Diversity in Advertising: A Meta-Analysis

Martin Eisend · Anna Rößner · Erik Hermann

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Dec 5, 2025DOI: 10.1177/00222429251408344 ↗

Leveraging Rational Addiction Theory to Reduce Mobile Usage

Jeeva Somasundaram · Laura Zimmermann · Quang Duc Pham

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Dec 2, 2025DOI: 10.1177/00222429251405841 ↗

Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness

Nils Wlömert · Dominik Papies · Harald J. van Heerde

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Nov 1, 2025DOI: 10.1177/00222429251395986 ↗

Responsible Design Thinking

Minu Kumar · Pietro Micheli · Jatinder Jit (J.J.) Singh · Neil Goldberg

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Nov 1, 2025DOI: 10.1177/00222429251396423 ↗

Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters

Nirajana Mishra · Sarah C. Whitley

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Sep 15, 2025DOI: 10.1177/00222429251382533 ↗

Avant-Garde Market Driving

Delphine Dion · Gregory Carpenter · Ashlee Humphreys

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Aug 31, 2025DOI: 10.1177/00222429251377752 ↗

Increasing Accountability and Compliance with Robot Advice

Jana Holthöwer · Jenny van Doorn · Stephanie M. Noble

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Aug 8, 2025DOI: 10.1177/00222429251370268 ↗

The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams

Yashar Atefi · Sebastian Hohenberg · Saeed Janani · Wei Zhou

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Jul 25, 2025DOI: 10.1177/00222429251365938 ↗

Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?

Jingjing Ma · Yuanjie Zhao · Yitian (Sky) Liang

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Jul 25, 2025DOI: 10.1177/00222429251365531 ↗

Measuring Self-Preferencing on Digital Platforms

Lukas Jürgensmeier · Bernd Skiera

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Jul 11, 2025DOI: 10.1177/00222429251360772 ↗

Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors' Screening and Firm's Signaling Processes

Nikolaos G. Panagopoulos · Ryan Mullins · Panagiotis Avramidis

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Jul 23, 2018DOI: 10.1509/jm.16.0501 ↗

Scheduling Content on Social Media: Theory, Evidence and Application

Vamsi K. Kanuri · Yixing Chen · Shrihari (Hari) Sridhar

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Jul 23, 2018DOI: 10.1509/jm.17.0317 ↗

Swayed by the Numbers: The Consequences of Displaying Product Review Attributes

Jared Watson · Anastasiya Pocheptsova Ghosh · Michael Trusov

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Jul 23, 2018DOI: 10.1509/jm.16.0326 ↗

THE NEW PRODUCT PORTFOLIO INNOVATIVENESS-STOCK RETURNS RELATIONSHIP: THE ROLE OF LARGE INDIVIDUAL INVESTORS' CULTURE

Paola Cillo · David A. Griffith · Gaia Rubera

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Jul 23, 2018DOI: 10.1509/jm.17.0150 ↗

How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods

Jeehye Christine Kim · Brian Park · David Dubois

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Jul 19, 2018DOI: 10.1509/jm.17.0059 ↗

The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

Marc Mazodier · Conor M. Henderson · Joshua T. Beck

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Jun 28, 2018DOI: 10.1509/jm.17.0360 ↗

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”

B.J. Allen · Deepa Chandrasekaran · Suman Basuroy

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Jan 26, 2018pp. jm.15.0481DOI: 10.1509/jm.150481 ↗

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

HaeEun Helen Chun · Kristin Diehl · Deborah J. MacInnis

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Jan 26, 2017DOI: 10.1509/jm.150267 ↗

From Finance to Marketing: Impact of Financial Leverage on Customer Satisfaction

Ashwin Malshe · Manoj Agarwal

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Jun 26, 2015pp. 150626124337002DOI: 10.1509/jim.15.0312 ↗

Transformational Relationship Events

Colleen M. Harmeling · Robert W. Palmatier · Mark B. Houston · Mark J. Arnold · Stephen A. Samaha

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Jun 26, 2015pp. 150626124337002DOI: 10.1509/jim.15.0105 ↗