Open UTDAcademic Journal Reviews
10.1509/jim.15.0105
ArticleJournal of Marketing

Transformational Relationship Events

Colleen M. HarmelingRobert W. PalmatierMark B. HoustonMark J. ArnoldStephen A. Samaha
2015Online First / Unassignedpp. 150626124337002
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.