Open UTDAcademic Journal Reviews
10.1177/00222429251395986
ArticleJournal of Marketing

Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness

Nils Wlömert ORCID ↗Dominik Papies ORCID ↗Harald J. van Heerde ORCID ↗
2025Online First / Unassigned
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