Volume 71 · Issue 1

January 200715 articles

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil · Timothy L. Keiningham · Lerzan Aksoy · Michael Hsu

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January 2007pp. 67-83DOI: 10.1509/jmkg.71.1.067 ↗

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

Gangseog Ryu · Lawrence Feick

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January 2007pp. 84-94DOI: 10.1509/jmkg.71.1.084 ↗

Advertising, Research and Development, and Systematic Risk of the Firm

Leigh McAlister · Raji Srinivasan · MinChung Kim

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January 2007pp. 35-48DOI: 10.1509/jmkg.71.1.035 ↗

Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France

Jean-François Ouellet

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January 2007pp. 113-128DOI: 10.1509/jmkg.71.1.113 ↗

Editorial Review Board

Authors not recorded

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January 2007pp. i-iiDOI: 10.1509/jmkg.71.1.i ↗

Getting Marketers to Invest in Firm-Specific Capital

David A. Griffith · Robert F. Lusch

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January 2007pp. 129-145DOI: 10.1509/jmkg.71.1.129 ↗

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey · Barbara Deleersnyder · Marnik G. Dekimpe · Jan-Benedict E.M. Steenkamp

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January 2007pp. 1-15DOI: 10.1509/jmkg.71.1.001 ↗

Making Sales Technology Effective

Gary K. Hunter · William D. Perreault

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January 2007pp. 16-34DOI: 10.1509/jmkg.71.1.016 ↗

Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance

Luigi M. De Luca · Kwaku Atuahene-Gima

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January 2007pp. 95-112DOI: 10.1509/jmkg.71.1.95 ↗

Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance

Luigi M. De Luca · Kwaku Atuahene-Gima

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January 2007pp. 95-112DOI: 10.1509/jmkg.71.1.095 ↗

Moral Identity and Judgments of Charitable Behaviors

Americus Reed · Karl Aquino · Eric Levy

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January 2007pp. 178-193DOI: 10.1509/jmkg.71.1.178 ↗

The Impact of Online Reverse Auction Design on Buyer–Supplier Relationships

Sandy D. Jap

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January 2007pp. 146-159DOI: 10.1509/jmkg.71.1.146 ↗

The Influence of Incidental Affect on Consumers’ Food Intake

Nitika Garg · Brian Wansink · J. Jeffrey Inman

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January 2007pp. 194-206DOI: 10.1509/jmkg.71.1.194 ↗

Visual Representation: Implications for Decision Making

Nicholas H. Lurie · Charlotte H. Mason

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January 2007pp. 160-177DOI: 10.1509/jmkg.71.1.160 ↗

When to Give up Control of Outsourced New Product Development

Stephen J. Carson

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January 2007pp. 49-66DOI: 10.1509/jmkg.71.1.049 ↗