Open UTDAcademic Journal Reviews
10.1509/jmkg.71.1.001
ArticleJournal of Marketing

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien LameyBarbara DeleersnyderMarnik G. DekimpeJan-Benedict E.M. Steenkamp
2007Volume 71 · Issue 1pp. 1-15
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