Open UTDAcademic Journal Reviews
10.1509/jmkg.71.1.084
ArticleJournal of Marketing

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

Gangseog RyuLawrence Feick
2007Volume 71 · Issue 1pp. 84-94
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.