Volume 48 · Issue SPL

February 201116 articles

Journal of Marketing Research

Authors not recorded

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November 2011pp. i-iiiDOI: 10.1509/jmkr.48.spl.i ↗

Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers

Janet Schwartz · Mary Frances Luce · Dan Ariely

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February 2011pp. S163-S174DOI: 10.1509/jmkr.48.spl.s163 ↗

Axe the Tax: Taxes are Disliked More than Equivalent Costs

Abigail B. Sussman · Christopher Y. Olivola

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February 2011pp. S91-S101DOI: 10.1509/jmkr.48.spl.s91 ↗

Earmarking and Partitioning: Increasing Saving by Low-Income Households

Dilip Soman · Amar Cheema

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February 2011pp. S14-S22DOI: 10.1509/jmkr.48.spl.s14 ↗

Fear, Social Projection, and Financial Decision Making

Chan Jean Lee · Eduardo B. Andrade

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February 2011pp. S121-S129DOI: 10.1509/jmkr.48.spl.s121 ↗

Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self

Hal E. Hershfield · Daniel G. Goldstein · William F. Sharpe · Jesse Fox · Leo Yeykelis · Laura L. Carstensen · Jeremy N. Bailenson

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February 2011pp. S23-S37DOI: 10.1509/jmkr.48.spl.s23 ↗

Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making

John G. Lynch

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February 2011pp. Siv-SviiiDOI: 10.1509/jmkr.48.spl.siv ↗

Leave Home without it? The Effects of Credit Card Debt and Available Credit on Spending

Keith Wilcox · Lauren G. Block · Eric M. Eisenstein

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February 2011pp. S78-S90DOI: 10.1509/jmkr.48.spl.s78 ↗

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

Sarthak Gaurav · Shawn Cole · Jeremy Tobacman

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February 2011pp. S150-S162DOI: 10.1509/jmkr.48.spl.s150 ↗

Microfinance Decision Making: A Field Study of Prosocial Lending

Jeff Galak · Deborah Small · Andrew T. Stephen

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February 2011pp. S130-S137DOI: 10.1509/jmkr.48.spl.s130 ↗

Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions

Daniel Navarro-Martinez · Linda Court Salisbury · Katherine N. Lemon · Neil Stewart · William J. Matthews · Adam J.L. Harris

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February 2011pp. S60-S77DOI: 10.1509/jmkr.48.spl.s60 ↗

Misunderstanding Savings Growth: Implications for Retirement Savings Behavior

Craig R.M. Mckenzie · Michael J. Liersch

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February 2011pp. S1-S13DOI: 10.1509/jmkr.48.spl.s1 ↗

Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Michal Ann Strahilevitz · Terrance Odean · Brad M. Barber

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February 2011pp. S102-S120DOI: 10.1509/jmkr.48.spl.s102 ↗

Tell Me a Good Story and I May Lend you Money: The Role of Narratives in Peer-to-Peer Lending Decisions

Michal Herzenstein · Scott Sonenshein · Utpal M. Dholakia

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February 2011DOI: 10.1509/jmkr.48.spl.s138 ↗

Using Loan plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans

Lisa E. Bolton · Paul N. Bloom · Joel B. Cohen

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February 2011pp. S51-S59DOI: 10.1509/jmkr.48.spl.s51 ↗

Winning the Battle but Losing the War: The Psychology of Debt Management

Moty Amar · Dan Ariely · Shahar Ayal · Cynthia E. Cryder · Scott I. Rick

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February 2011pp. S38-S50DOI: 10.1509/jmkr.48.spl.s38 ↗