Open UTDAcademic Journal Reviews
10.1509/jmkr.48.spl.s51
ArticleJournal of Marketing Research

Using Loan plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans

Lisa E. BoltonPaul N. BloomJoel B. Cohen
2011Volume 48 · Issue SPLpp. S51-S59
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