Open UTDAcademic Journal Reviews
10.1509/jmkr.48.spl.s102
ArticleJournal of Marketing Research

Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Michal Ann StrahilevitzTerrance OdeanBrad M. Barber
2011Volume 48 · Issue SPLpp. S102-S120
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