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Journal of Marketing Research

Volume 52 · Issue 4

August 201511 articles

Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success

Maarten A.S. Boksem · Ale Smidts

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August 2015pp. 482-492DOI: 10.1509/jmr.13.0572 ↗

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

Hilke Plassmann · Vinod Venkatraman · Scott Huettel · Carolyn Yoon

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August 2015pp. 427-435DOI: 10.1509/jmr.14.0048 ↗

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

Uma R. Karmarkar · Baba Shiv · Brian Knutson

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August 2015pp. 467-481DOI: 10.1509/jmr.13.0488 ↗

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

Yu-Ping Chen · Leif D. Nelson · Ming Hsu

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August 2015pp. 453-466DOI: 10.1509/jmr.14.0606 ↗

Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments

Hilke Plassmann · Bernd Weber

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August 2015pp. 493-510DOI: 10.1509/jmr.13.0613 ↗

Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing

Colin Camerer · Carolyn Yoon

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August 2015pp. 423-426DOI: 10.1509/0022-2437-52.4.423 ↗

Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products

Rumen Pozharliev · Willem J.M.I. Verbeke · Jan W. Van Strien · Richard P. Bagozzi

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August 2015pp. 546-558DOI: 10.1509/jmr.13.0560 ↗

Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations

Christopher N. Cascio · Matthew Brook O'Donnell · Joseph Bayer · Francis J. Tinney · Emily B. Falk

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August 2015pp. 559-575DOI: 10.1509/jmr.13.0611 ↗

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman · Angelika Dimoka · Paul A. Pavlou · Khoi Vo · William Hampton · Bryan Bollinger · Hal E. Hershfield · Masakazu Ishihara · Russell S. Winer

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August 2015pp. 436-452DOI: 10.1509/jmr.13.0593 ↗

Using EEG to Predict Consumers’ Future Choices

Ariel Telpaz · Ryan Webb · Dino J. Levy

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August 2015pp. 511-529DOI: 10.1509/jmr.13.0564 ↗

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Moran Cerf · Eric Greenleaf · Tom Meyvis · Vicki G. Morwitz

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August 2015pp. 530-545DOI: 10.1509/jmr.13.0606 ↗