Open UTDAcademic Journal Reviews
10.1509/jmr.13.0606
ArticleJournal of Marketing Research

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Moran CerfEric GreenleafTom MeyvisVicki G. Morwitz
2015Volume 52 · Issue 4pp. 530-545
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