Open UTDAcademic Journal Reviews
10.1509/jmr.13.0560
ArticleJournal of Marketing Research

Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products

Rumen PozharlievWillem J.M.I. VerbekeJan W. Van StrienRichard P. Bagozzi
2015Volume 52 · Issue 4pp. 546-558
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