Volume 48 · Issue 1

February 201116 articles

Adaptive Self-Explication of Multiattribute Preferences

Oded Netzer · V. Srinivasan

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February 2011pp. 140-156DOI: 10.1509/jmkr.48.1.140 ↗

Answering the Unasked Question: Response Substitution in Consumer Surveys

David Gal · Derek D. Rucker

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February 2011pp. 185-195DOI: 10.1509/jmkr.48.1.185 ↗

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz · Randolph E. Bucklin

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February 2011pp. 87-102DOI: 10.1509/jmkr.48.1.87 ↗

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Klaus M. Miller · Reto Hofstetter · Harley Krohmer · Z. John Zhang

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February 2011pp. 172-184DOI: 10.1509/jmkr.48.1.172 ↗

It's Not what you Get but when you Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank

Emily Haisley · George Loewenstein

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February 2011pp. 103-115DOI: 10.1509/jmkr.48.1.103 ↗

Journal of Marketing Research

Authors not recorded

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February 2011pp. i-iiDOI: 10.1509/jmkr.48.1.i ↗

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers

Baohong Sun · Li Shibo

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February 2011pp. 72-86DOI: 10.1509/jmkr.48.1.72 ↗

Lessons from an “Oops” at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information

Uri Simonsohn

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February 2011pp. 1-12DOI: 10.1509/jmkr.48.1.1 ↗

Mapping Online Consumer Search

Jun B. Kim · Paulo Albuquerque · Bart J. Bronnenberg

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February 2011pp. 13-27DOI: 10.1509/jmkr.48.1.13 ↗

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Rex Yuxing Du · Wagner A. Kamakura

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February 2011pp. 28-47DOI: 10.1509/jmkr.48.1.28 ↗

More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions

Jungkeun Kim · Raghunath Singh Rao · Kyeongheui Kim · Akshay R. Rao

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February 2011pp. 157-171DOI: 10.1509/jmkr.48.1.157 ↗

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Lan Luo

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February 2011pp. 128-139DOI: 10.1509/jmkr.48.1.128 ↗

The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies

Hong Yuan · Song Han

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February 2011pp. 48-61DOI: 10.1509/jmkr.48.1.48 ↗

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Arul Mishra · Himanshu Mishra

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February 2011pp. 196-206DOI: 10.1509/jmkr.48.1.196 ↗

Unstructured Direct Elicitation of Decision Rules

Min Ding · John R. Hauser · Songting Dong · Daria Dzyabura · Zhilin Yang · SU Chenting · Steven P. Gaskin

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February 2011pp. 116-127DOI: 10.1509/jmkr.48.1.116 ↗

When Trade-Offs Matter: The Effect of Choice Construal on Context Effects

Uzma Khan · Meng Zhu · Ajay Kalra

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February 2011pp. 62-71DOI: 10.1509/jmkr.48.1.62 ↗