Open UTDAcademic Journal Reviews
10.1509/jmkr.48.1.103
ArticleJournal of Marketing Research

It's Not what you Get but when you Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank

Emily HaisleyGeorge Loewenstein
2011Volume 48 · Issue 1pp. 103-115
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.