Open UTDAcademic Journal Reviews
10.1509/jmkr.48.1.116
ArticleJournal of Marketing Research

Unstructured Direct Elicitation of Decision Rules

Min DingJohn R. HauserSongting DongDaria DzyaburaZhilin YangSU ChentingSteven P. Gaskin
2011Volume 48 · Issue 1pp. 116-127
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