Volume 44 · Issue 3

August 200715 articles

Blending Cobrand Personalities: An Examination of the Complex Self

Alokparna Basu Monga · Loraine Lau-Gesk

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August 2007pp. 389-400DOI: 10.1509/jmkr.44.3.389 ↗

Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?

Hai Che · K. Sudhir · P.B. Seetharaman

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August 2007pp. 434-449DOI: 10.1509/jmkr.44.3.434 ↗

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

Kusum L. Ailawadi · Karen Gedenk · Christian Lutzky · Scott A. Neslin

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August 2007pp. 450-467DOI: 10.1509/jmkr.44.3.450 ↗

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

Miguel I. Gómez · Vithala R. Rao · Edward W. Mclaughlin

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August 2007pp. 410-424DOI: 10.1509/jmkr.44.3.410 ↗

Estimating Promotion Response When Competitive Promotions Are Unobservable

Sangkil Moon · Wagner A. Kamakura · Johannes Ledolter

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August 2007pp. 503-515DOI: 10.1509/jmkr.44.3.503 ↗

Hedging Your Bets and Assessing the Outcome

Susan Jung Grant · Ying Xie

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August 2007pp. 516-524DOI: 10.1509/jmkr.44.3.516 ↗

Interfirm Monitoring, Social Contracts, and Relationship Outcomes

Jan B. Heide · Kenneth H. Wathne · Aksel I. Rokkan

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August 2007pp. 425-433DOI: 10.1509/jmkr.44.3.425 ↗

Journal of Marketing Research

Authors not recorded

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August 2007pp. i-iiDOI: 10.1509/jmkr.44.3.i ↗

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts

Min Zhao · Steve Hoeffler · Gal Zauberman

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August 2007pp. 379-388DOI: 10.1509/jmkr.44.3.379 ↗

New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep

Alina Sorescu · Venkatesh Shankar · Tarun Kushwaha

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August 2007pp. 468-489DOI: 10.1509/jmkr.44.3.468 ↗

Preference Fluency in Choice

Nathan Novemsky · Ravi Dhar · Norbert Schwarz · Itamar Simonson

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August 2007pp. 347-356DOI: 10.1509/jmkr.44.3.347 ↗

The Shopping Momentum Effect

Ravi Dhar · Joel Huber · Uzma Khan

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August 2007pp. 370-378DOI: 10.1509/jmkr.44.3.370 ↗

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Darren W. Dahl · C. Page Moreau

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August 2007pp. 357-369DOI: 10.1509/jmkr.44.3.357 ↗

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

Srabana Dasgupta · S. Siddarth · Jorge Silva-Risso

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August 2007pp. 490-502DOI: 10.1509/jmkr.44.3.490 ↗

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Manoj Thomas · Geeta Menon

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August 2007pp. 401-409DOI: 10.1509/jmkr.44.3.401 ↗