Open UTDAcademic Journal Reviews
10.1509/jmkr.44.3.450
ArticleJournal of Marketing Research

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

Kusum L. AilawadiKaren GedenkChristian LutzkyScott A. Neslin
2007Volume 44 · Issue 3pp. 450-467
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