Open UTDAcademic Journal Reviews
10.1509/jmkr.44.3.516
ArticleJournal of Marketing Research

Hedging Your Bets and Assessing the Outcome

Susan Jung GrantYing Xie
2007Volume 44 · Issue 3pp. 516-524
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.