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Journal of Marketing Research

Volume 53 · Issue 5

October 201616 articles

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Xiaoyan Deng · Barbara E. Kahn · H. Rao Unnava · Hyojin Lee

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October 2016pp. 682-698DOI: 10.1509/jmr.13.0151 ↗

Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes

Joffre Swait · Monica Popa · Luming Wang

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October 2016pp. 646-664DOI: 10.1509/jmr.12.0518 ↗

Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?

Hao Shen · Meng Zhang · Aradhna Krishna

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October 2016pp. 745-758DOI: 10.1509/jmr.14.0563 ↗

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Sungwook Min · Xubing Zhang · Namwoon Kim · Rajendra K. Srivastava

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October 2016pp. 728-744DOI: 10.1509/jmr.14.0170 ↗

Erratum

Authors not recorded

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October 2016pp. NP1-NP1DOI: 10.1177/0022243719873928 ↗

Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation

Mary Steffel · Elanor F. Williams · Ruth Pogacar

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October 2016pp. 865-880DOI: 10.1509/jmr.14.0421 ↗

Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending

Sunyee Yoon · Hyeongmin Christian Kim

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October 2016pp. 759-772DOI: 10.1509/jmr.15.0053 ↗

Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings

Abigail B. Sussman · Rourke L. O'Brien

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October 2016pp. 790-803DOI: 10.1509/jmr.14.0455 ↗

Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions

Yann Cornil · Pierre Chandon

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October 2016pp. 847-864DOI: 10.1509/jmr.14.0299 ↗

Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

David Dubois · Andrea Bonezzi · Matteo De Angelis

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October 2016pp. 712-727DOI: 10.1509/jmr.13.0312 ↗

The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice

Rajesh Bhargave · Antonia Mantonakis · Katherine White

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October 2016pp. 699-711DOI: 10.1509/jmr.14.0420 ↗

The Effect of Stress on Consumer Saving and Spending

Kristina M. Durante · Juliano Laran

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October 2016pp. 814-828DOI: 10.1509/jmr.15.0319 ↗

The Illusion of Wealth and Its Reversal

Daniel G. Goldstein · Hal E. Hershfield · Shlomo Benartzi

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October 2016pp. 804-813DOI: 10.1509/jmr.14.0652 ↗

The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

Dan Horsky · Sharon Horsky · Robert Zeithammer

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October 2016pp. 773-789DOI: 10.1509/jmr.14.0347 ↗

The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference

Julio Sevilla · Claudia Townsend

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October 2016pp. 665-681DOI: 10.1509/jmr.13.0601 ↗

When should the Ask be a Nudge? The Effect of Default Amounts on Charitable Donations

Indranil Goswami · Oleg Urminsky

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October 2016pp. 829-846DOI: 10.1509/jmr.15.0001 ↗