Open UTDAcademic Journal Reviews
10.1509/jmr.13.0151
ArticleJournal of Marketing Research

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Xiaoyan DengBarbara E. KahnH. Rao UnnavaHyojin Lee
2016Volume 53 · Issue 5pp. 682-698
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.