Open UTDAcademic Journal Reviews
10.1509/jmr.14.0299
ArticleJournal of Marketing Research

Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions

Yann CornilPierre Chandon
2016Volume 53 · Issue 5pp. 847-864
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.