Volume 45 · Issue 5

Feb 1, 201912 articles

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Francisco Villarroel Ordenes · Dhruv Grewal · Stephan Ludwig · Ko De Ruyter · Dominik Mahr · Martin Wetzels

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Feb 1, 2019pp. 988-1012DOI: 10.1093/jcr/ucy032 ↗

How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness? A Multimethod Investigation

Ashok K Lalwani · Jessie J Wang

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Feb 1, 2019pp. 1037-1050DOI: 10.1093/jcr/ucy033 ↗

Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions

Christophe Lembregts · Bram Van Den Bergh

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Feb 1, 2019pp. 1051-1067DOI: 10.1093/jcr/ucy036 ↗

Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving

Xinyue Zhou · Sara Kim · Lili Wang

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Feb 1, 2019pp. 953-972DOI: 10.1093/jcr/ucy012 ↗

On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes

Adrian F Ward · John G Lynch

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Feb 1, 2019pp. 1013-1036DOI: 10.1093/jcr/ucy037 ↗

Parenting Motivation and Consumer Decision-Making

Yexin Jessica Li · Kelly L Haws · Vladas Griskevicius

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Feb 1, 2019pp. 1117-1137DOI: 10.1093/jcr/ucy038 ↗

Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters

Xueni (Shirley) Li · Kimmy Wa Chan · Sara Kim

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Feb 1, 2019pp. 973-987DOI: 10.1093/jcr/ucy016 ↗

Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons

Dengfeng Yan

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Feb 1, 2019pp. 1103-1116DOI: 10.1093/jcr/ucy045 ↗

The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit

Meng Zhu · Rajesh Bagchi · Stefan J Hock

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Feb 1, 2019pp. 1068-1084DOI: 10.1093/jcr/ucy030 ↗

When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time

Gabriela N Tonietto · Selin A Malkoc · Stephen M Nowlis

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Feb 1, 2019pp. 1085-1102DOI: 10.1093/jcr/ucy043 ↗

When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors

Jeehye Christine Kim · Monica Wadhwa · Amitava Chattopadhyay

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Feb 1, 2019pp. 933-952DOI: 10.1093/jcr/ucy069 ↗

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

Tami Kim · Kate Barasz · Leslie K John

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Feb 1, 2019pp. 906-932DOI: 10.1093/jcr/ucy039 ↗