Open UTDAcademic Journal Reviews
10.1093/jcr/ucy016
ArticleJournal of Consumer Research

Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters

Xueni (Shirley) LiKimmy Wa ChanSara Kim
2019Volume 45 · Issue 5pp. 973-987
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.