Open UTDAcademic Journal Reviews
10.1093/jcr/ucy032
ArticleJournal of Consumer Research

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Francisco Villarroel OrdenesDhruv GrewalStephan LudwigKo De RuyterDominik MahrMartin Wetzels
2019Volume 45 · Issue 5pp. 988-1012
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