Brand Positioning Based on Brand Image–Country Image FitKristina Klein · Franziska Völckner · Hernán A. Bruno · Henrik Sattler · Pascal BrunoDiscuss this article →May 2019pp. 516-538DOI: 10.1287/mksc.2019.1151 ↗
Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and HotelsHui Li · Kannan SrinivasanDiscuss this article →May 2019pp. 365-391DOI: 10.1287/mksc.2018.1143 ↗
Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video GamesMasakazu Ishihara · Andrew T. ChingDiscuss this article →May 2019pp. 392-416DOI: 10.1287/mksc.2018.1142 ↗
Editorial BoardAuthors not recordedDiscuss this article →May 2019pp. ii-iiDOI: 10.1287/mksc.2019.eb.v38n3 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →May 2019pp. 539-541DOI: 10.1287/mksc.2019.1173 ↗
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website TrafficBeth L. Fossen · David A. SchweidelDiscuss this article →May 2019pp. 481-499DOI: 10.1287/mksc.2018.1147 ↗
Probabilistic Selling for Vertically Differentiated Products with Salient ThinkersQuan Zheng · Xiajun Amy Pan · Janice E. CarrilloDiscuss this article →May 2019pp. 442-460DOI: 10.1287/mksc.2018.1145 ↗
Recommending Products When Consumers Learn Their Preference WeightsDaria Dzyabura · John R. HauserDiscuss this article →May 2019pp. 417-441DOI: 10.1287/mksc.2018.1144 ↗
U-Shaped Conformity in Online Social NetworksMonic Sun · Xiaoquan (Michael) Zhang · Feng ZhuDiscuss this article →May 2019pp. 461-480DOI: 10.1287/mksc.2018.1133 ↗
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle CostsAnthony Dukes · Yi ZhuDiscuss this article →May 2019pp. 500-515DOI: 10.1287/mksc.2019.1149 ↗
