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Marketing Science

Volume 33 · Issue 1

January 201410 articles

A Theory for Market Growth or Decline

Steven M. Shugan · Debanjan Mitra

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January 2014pp. 47-65DOI: 10.1287/mksc.2013.0813 ↗

Consumer Stockpiling and Competitive Promotional Strategies

Manish Gangwar · Nanda Kumar · Ram C. Rao

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January 2014pp. 94-113DOI: 10.1287/mksc.2013.0814 ↗

Focus on Authors

Authors not recorded

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January 2014pp. 154-157DOI: 10.1287/mksc.2013.0839 ↗

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Sunil Gupta · Dominique Hanssens · John R. Hauser · Donald Lehmann · Bernd Schmitt

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January 2014pp. 1-5DOI: 10.1287/mksc.2013.0830 ↗

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Abhishek Borah · Gerard J. Tellis

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January 2014pp. 114-133DOI: 10.1287/mksc.2013.0818 ↗

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Jan-Benedict E. M. Steenkamp · Inge Geyskens

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January 2014pp. 6-26DOI: 10.1287/mksc.2013.0801 ↗

Modeling Competition and Its Impact on Paid-Search Advertising

Sha Yang · Shijie Lu · Xianghua Lu

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January 2014pp. 134-153DOI: 10.1287/mksc.2013.0812 ↗

Morphing Banner Advertising

Glen L. Urban · Guilherme (Gui) Liberali · Erin MacDonald · Robert Bordley · John R. Hauser

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January 2014pp. 27-46DOI: 10.1287/mksc.2013.0803 ↗

Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls

Vincent R. Nijs · Kanishka Misra · Karsten Hansen

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January 2014pp. 66-81DOI: 10.1287/mksc.2013.0822 ↗

Predicting Individual Behavior with Social Networks

Sharad Goel · Daniel G. Goldstein

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January 2014pp. 82-93DOI: 10.1287/mksc.2013.0817 ↗