Open UTDAcademic Journal Reviews
10.1287/mksc.2013.0801
ArticleMarketing Science

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Jan-Benedict E. M. SteenkampInge Geyskens
2014Volume 33 · Issue 1pp. 6-26
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.