Volume 32 · Issue 4

July 201311 articles

A Joint Model of Usage and Churn in Contractual Settings

Eva Ascarza · Bruce G. S. Hardie

July 2013pp. 570-590DOI: 10.1287/mksc.2013.0786 ↗

Call for Papers—Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science

Sinan Aral · Anand Bodapati · Eric Bradlow · Theodoros Evgeniou · David Godes · Dan Goldstein · P.K. Kannan · Peter Lenk · Rob McCulloch · Carl Mela · Oded Netzer · Koen Pauwels · Peter Rossi · Olivier Toubia

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July 2013pp. 678-678DOI: 10.1287/mksc.2013.0794 ↗

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets

Pedro M. Gardete

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July 2013pp. 609-621DOI: 10.1287/mksc.2013.0772 ↗

Complementary Goods: Creating, Capturing, and Competing for Value

Taylan Yalcin · Elie Ofek · Oded Koenigsberg · Eyal Biyalogorsky

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July 2013pp. 554-569DOI: 10.1287/mksc.2013.0785 ↗

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

Zheyin (Jane) Gu · Yunchuan Liu

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July 2013pp. 652-668DOI: 10.1287/mksc.2013.0778 ↗

Focus on Authors

Authors not recorded

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July 2013pp. 675-677DOI: 10.1287/mksc.2013.0799 ↗

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Sherif Nasser · Danko Turcic · Chakravarthi Narasimhan

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July 2013pp. 591-608DOI: 10.1287/mksc.2013.0788 ↗

Product Differentiation and Collusion Sustainability When Collusion Is Costly

Stefano Colombo

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July 2013pp. 669-674DOI: 10.1287/mksc.1120.0750 ↗

Returns Policies Between Channel Partners for Durable Products

Mehmet Gümüş · Saibal Ray · Shuya Yin

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July 2013pp. 622-643DOI: 10.1287/mksc.2013.0784 ↗

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Joachim Büschken · Thomas Otter · Greg M. Allenby

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July 2013pp. 533-553DOI: 10.1287/mksc.2013.0779 ↗

The Role of Search Engine Optimization in Search Marketing

Ron Berman · Zsolt Katona

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July 2013pp. 644-651DOI: 10.1287/mksc.2013.0783 ↗