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Marketing Science

Volume 27 · Issue 4

July 200817 articles

2006 ISMS Practice Prize Competition—Special Section Introduction

John H. Roberts · Gary L. Lilien

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July 2008pp. 542-544DOI: 10.1287/mksc.1080.0372 ↗

Database Paper—The IRI Marketing Data Set

Bart J. Bronnenberg · Michael W. Kruger · Carl F. Mela

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July 2008pp. 745-748DOI: 10.1287/mksc.1080.0450 ↗

Digital Piracy: A Competitive Analysis

Sanjay Jain

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July 2008pp. 610-626DOI: 10.1287/mksc.1070.0313 ↗

Disentangling Pioneering Cost Advantages and Disadvantages

William Boulding · Markus Christen

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July 2008pp. 699-716DOI: 10.1287/mksc.1070.0324 ↗

Editorial—Maximizing Impact via Database Submissions

Eric T. Bradlow

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July 2008pp. 541-541DOI: 10.1287/mksc.1080.0453 ↗

Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method

Joo Heon Park · Douglas L. MacLachlan

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July 2008pp. 691-698DOI: 10.1287/mksc.1070.0321 ↗

Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival

Dmitri G. Markovitch · Peter N. Golder

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July 2008pp. 717-729DOI: 10.1287/mksc.1070.0325 ↗

Focus on Authors

Authors not recorded

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July 2008pp. 749-754DOI: 10.1287/mksc.1080.0454 ↗

How Complex Do Movie Channel Contracts Need to Be?

Sumit Raut · Sanjeev Swami · Eunkyu Lee · Charles B. Weinberg

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July 2008pp. 627-641DOI: 10.1287/mksc.1070.0315 ↗

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

Tansev Geylani · J. Jeffrey Inman · Frenkel Ter Hofstede

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July 2008pp. 730-744DOI: 10.1287/mksc.1070.0326 ↗

Information Sharing in a Channel with Partially Informed Retailers

Esther Gal-Or · Tansev Geylani · Anthony J. Dukes

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July 2008pp. 642-658DOI: 10.1287/mksc.1070.0316 ↗

Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters

Norris I. Bruce

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July 2008pp. 659-673DOI: 10.1287/mksc.1070.0317 ↗

Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate

Venkatesh Shankar · Pablo Azar · Matthew Fuller

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July 2008pp. 567-584DOI: 10.1287/mksc.1070.0320 ↗

Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool

Martin Natter · Andreas Mild · Udo Wagner · Alfred Taudes

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July 2008pp. 600-609DOI: 10.1287/mksc.1070.0307 ↗

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM

V. Kumar · Rajkumar Venkatesan · Tim Bohling · Denise Beckmann

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July 2008pp. 585-599DOI: 10.1287/mksc.1070.0319 ↗

Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions

Jorge Silva-Risso · Irina Ionova

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July 2008pp. 545-566DOI: 10.1287/mksc.1080.0374 ↗

Probabilistic Goods: A Creative Way of Selling Products and Services

Scott Fay · Jinhong Xie

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July 2008pp. 674-690DOI: 10.1287/mksc.1070.0318 ↗