Open UTDAcademic Journal Reviews
10.1287/mksc.1070.0307
ArticleMarketing Science

Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool

Martin NatterAndreas MildUdo WagnerAlfred Taudes
2008Volume 27 · Issue 4pp. 600-609
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