Volume 30 · Issue 4

July 201114 articles

2009–2010 ISMS-MSI Practice Prize Competition—Special Section Introduction

Russell S. Winer

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July 2011pp. 565-567DOI: 10.1287/mksc.1100.0628 ↗

A Dynamic Model of the Effect of Online Communications on Firm Sales

Garrett P. Sonnier · Leigh McAlister · Oliver J. Rutz

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July 2011pp. 702-716DOI: 10.1287/mksc.1110.0642 ↗

A “Position Paradox” in Sponsored Search Auctions

Kinshuk Jerath · Liye Ma · Young-Hoon Park · Kannan Srinivasan

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July 2011pp. 612-627DOI: 10.1287/mksc.1110.0645 ↗

Focus on Authors

Authors not recorded

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July 2011pp. 753-756DOI: 10.1287/mksc.1110.0663 ↗

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Oliver J. Rutz · Michael Trusov · Randolph E. Bucklin

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July 2011pp. 646-665DOI: 10.1287/mksc.1110.0635 ↗

No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models

Yi Qian · Hui Xie

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July 2011pp. 717-736DOI: 10.1287/mksc.1110.0648 ↗

Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles

Yuanchun Jiang · Jennifer Shang · Chris F. Kemerer · Yezheng Liu

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July 2011pp. 737-752DOI: 10.1287/mksc.1100.0631 ↗

Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

Peter J. Danaher · John H. Roberts · Ken Roberts · Alan Simpson

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July 2011pp. 586-594DOI: 10.1287/mksc.1100.0619 ↗

Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Thorsten Wiesel · Koen Pauwels · Joep Arts

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July 2011pp. 604-611DOI: 10.1287/mksc.1100.0612 ↗

Practice Prize Paper—Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales

V. Kumar · Denish Shah

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July 2011pp. 595-603DOI: 10.1287/mksc.1100.0610 ↗

Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

Marc Fischer · Sönke Albers · Nils Wagner · Monika Frie

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July 2011pp. 568-585DOI: 10.1287/mksc.1100.0627 ↗

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

Thomas Otter · Timothy J. Gilbride · Greg M. Allenby

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July 2011pp. 686-701DOI: 10.1287/mksc.1110.0644 ↗

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Jan-Benedict E. M. Steenkamp · Eric (Er) Fang

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July 2011pp. 628-645DOI: 10.1287/mksc.1110.0641 ↗

Uninformative Advertising as an Invitation to Search

Dina Mayzlin · Jiwoong Shin

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July 2011pp. 666-685DOI: 10.1287/mksc.1110.0651 ↗