Open UTDAcademic Journal Reviews
10.1287/mksc.1110.0641
ArticleMarketing Science

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Jan-Benedict E. M. SteenkampEric (Er) Fang
2011Volume 30 · Issue 4pp. 628-645
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.