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Marketing Science

Volume 38 · Issue 4

July 201910 articles

Editorial Board

Authors not recorded

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July 2019pp. ii-iiDOI: 10.1287/mksc.2019.eb.v38n4 ↗

Focus On Authors

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July 2019pp. 728-730DOI: 10.1287/mksc.2019.1184 ↗

Inference for Product Competition and Separable Demand

Adam N. Smith · Peter E. Rossi · Greg M. Allenby

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July 2019pp. 690-710DOI: 10.1287/mksc.2019.1159 ↗

Lead Offer Spillovers

Matthew McGranaghan · Jura Liaukonyte · Geoffrey Fisher · Kenneth C. Wilbur

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July 2019pp. 643-668DOI: 10.1287/mksc.2019.1161 ↗

Learning in Online Advertising

W. Jason Choi · Amin Sayedi

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July 2019pp. 584-608DOI: 10.1287/mksc.2019.1154 ↗

Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data

Zibin Xu · Anthony Dukes

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July 2019pp. 669-689DOI: 10.1287/mksc.2019.1160 ↗

Search and Learning at a Daily Deals Website

Mantian (Mandy) Hu · Chu (Ivy) Dang · Pradeep K. Chintagunta

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July 2019pp. 609-642DOI: 10.1287/mksc.2019.1156 ↗

Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers

Przemysław Jeziorski · Elena Krasnokutskaya · Olivia Ceccarini

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July 2019pp. 543-566DOI: 10.1287/mksc.2018.1134 ↗

Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns

Feihong Xia · Rabikar Chatterjee · Jerrold H. May

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July 2019pp. 711-727DOI: 10.1287/mksc.2019.1162 ↗

Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network

Mina Ameri · Elisabeth Honka · Ying Xie

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July 2019pp. 567-583DOI: 10.1287/mksc.2019.1155 ↗