Open UTDAcademic Journal Reviews
10.1287/mksc.2019.1155
ArticleMarketing Science

Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network

Mina Ameri ORCID ↗Elisabeth Honka ORCID ↗Ying Xie
2019Volume 38 · Issue 4pp. 567-583
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