Volume 40 · Issue 1

January 202112 articles

A Model of Brand Architecture Choice: A House of Brands vs. A Branded House

Jungju Yu

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January 2021pp. 147-167DOI: 10.1287/mksc.2020.1245 ↗

Editorial Board

Authors not recorded

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January 2021pp. iii-iiiDOI: 10.1287/mksc.2021.eb.v40n1 ↗

Focus On Authors

Authors not recorded

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January 2021pp. 189-191DOI: 10.1287/mksc.2020.1281 ↗

Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms

Karsten T. Hansen · Kanishka Misra · Mallesh M. Pai

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January 2021pp. 1-12DOI: 10.1287/mksc.2020.1276 ↗

Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness

Jia Liu · Shawndra Hill

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January 2021pp. 13-22DOI: 10.1287/mksc.2020.1277 ↗

Preference Learning and Demand Forecast

Xinyu Cao · Juanjuan Zhang

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January 2021pp. 62-79DOI: 10.1287/mksc.2020.1238 ↗

Price Fairness and Strategic Obfuscation

William J. Allender · Jura Liaukonyte · Sherif Nasser · Timothy J. Richards

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January 2021pp. 122-146DOI: 10.1287/mksc.2020.1244 ↗

The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

Kyle Barron · Edward Kung · Davide Proserpio

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January 2021pp. 23-47DOI: 10.1287/mksc.2020.1227 ↗

The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?

Cheng He · O. Cem Ozturk · Chris Gu · Jorge Mario Silva-Risso

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January 2021pp. 80-100DOI: 10.1287/mksc.2020.1239 ↗

The Impact of Coupons on the Visit-to-Purchase Funnel

Arun Gopalakrishnan · Young-Hoon Park

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January 2021pp. 48-61DOI: 10.1287/mksc.2020.1232 ↗

When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

Yogesh V. Joshi · Andres Musalem

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January 2021pp. 168-188DOI: 10.1287/mksc.2020.1246 ↗

When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance

Tongil “TI” Kim

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January 2021pp. 101-121DOI: 10.1287/mksc.2020.1243 ↗