10.1287/mksc.2020.1246

When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

2021Volume 40 · Issue 1pp. 168-188
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.