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Journal of Marketing

Volume 82 · Issue 5

September 20188 articles

App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?

Raoul Kübler · Koen Pauwels · Gökhan Yildirim · Thomas Fandrich

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September 2018pp. 20-44DOI: 10.1509/jm.16.0140 ↗

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Evert de Haan · P.K. Kannan · Peter C. Verhoef · Thorsten Wiesel

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September 2018pp. 1-19DOI: 10.1509/jm.17.0113 ↗

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin · Alina Sorescu · Mark B. Houston

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September 2018pp. 45-65DOI: 10.1509/jm.17.0328 ↗

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

Amalesh Sharma · Alok R. Saboo · V. Kumar

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September 2018pp. 66-85DOI: 10.1509/jm.17.0276 ↗

Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms

Raghu Bommaraju · Sebastian Hohenberg

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September 2018pp. 106-124DOI: 10.1509/jm.17.0002 ↗

Status Games: Market Driving through Social Influence in the U.S. Wine Industry

Ashlee Humphreys · Gregory S. Carpenter

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September 2018pp. 141-159DOI: 10.1509/jm.16.0179 ↗

When and how Board Members with Marketing Experience Facilitate Firm Growth

Kimberly A. Whitler · Ryan Krause · Donald R. Lehmann

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September 2018pp. 86-105DOI: 10.1509/jm.17.0195 ↗

Why Consumers Don't see the Benefits of Genetically Modified Foods, and what Marketers can do about It

Sean T. Hingston · Theodore J. Noseworthy

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September 2018pp. 125-140DOI: 10.1509/jm.17.0100 ↗