Open UTDAcademic Journal Reviews
10.1509/jm.17.0276
ArticleJournal of Marketing

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

Amalesh SharmaAlok R. SabooV. Kumar
2018Volume 82 · Issue 5pp. 66-85
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.