Bye-Bye Bundles: The Unbundling of Music in Digital ChannelsAnita ElberseDiscuss this article →May 2010pp. 107-123DOI: 10.1509/jmkg.74.3.107 ↗
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, IndiaMadhu Viswanathan · José Antonio Rosa · Julie A. RuthDiscuss this article →May 2010pp. 1-17DOI: 10.1509/jmkg.74.3.001 ↗
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across CulturesKimmy Wa Chan · Chi Kin (Bennett) Yim · Simon S.K. LamDiscuss this article →May 2010pp. 48-64DOI: 10.1509/jmkg.74.3.048 ↗
Journal of MarketingAuthors not recordedDiscuss this article →May 2010pp. i-iiDOI: 10.1509/jmkg.74.3.i ↗
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and CompetitionsSekar Raju · Priyali Rajagopal · Timothy J. GilbrideDiscuss this article →May 2010pp. 93-106DOI: 10.1509/jmkg.74.3.093 ↗
Predictors of the Gap between Program and Commercial Audiences: An Investigation using Live Tuning DataDavid A. Schweidel · Robert J. KentDiscuss this article →May 2010pp. 18-33DOI: 10.1509/jmkg.74.3.018 ↗
Spending on the Fly: Mental Budgets, Promotions, and Spending BehaviorKaren M. Stilley · J. Jeffrey Inman · Kirk L. WakefieldDiscuss this article →May 2010pp. 34-47DOI: 10.1509/jmkg.74.3.034 ↗
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension EvaluationAlokparna Basu Monga · Deborah Roedder JohnDiscuss this article →May 2010pp. 80-92DOI: 10.1509/jmkg.74.3.080 ↗
Why Are Some Salespeople Better at Adapting to Organizational Change?Michael Ahearne · Son K. Lam · John E. Mathieu · Willy BolanderDiscuss this article →May 2010pp. 65-79DOI: 10.1509/jmkg.74.3.065 ↗
